Freelance B2B Technology Content Marketing Writer
Are You Looking for Enterprise-Level B2B Technology Content that Builds Trust in Your Brand?
Hi! I’m Karen Coleman, and I help niche B2B technology and software enterprises communicate by writing compelling and informative content that make your B2B buyers feel confident that they are making the most informed decision.
Creating Great Content With the B2B Technology Buyer in Mind
B2B buyers are spending the majority of the purchase process researching online. Independently. In fact, buyers expect to be able to self-serve most, if not all, of their purchasing journey digitally.
This means that in order to remain competitive and relevant, B2B technology enterprises must have a robust digital presence with a clear message of exactly what they do and provide.
And when your current and prospective clients access your enterprise’s digital properties, the content they find should demonstrate that your enterprise:
Understands the complex problems and issues unique to their industry and niche
Can answer their questions with authority
Provides a solution that makes sound business sense
A B2B Technology Content Marketing Writer You Can Depend on
Experienced B2B Technology Content Marketing Writer Who Understands B2B Technology Enterprises
I understand the industries, audiences and the complex nature of B2B prodcuts and services. My ability to develop an in-depth understanding of a B2B technology enterprise and what it is offering helps me create the high quality content that B2B technology buyers can rely on to make the best possible business decisions.
I specialize in writing for B2B technology brands that are leveraging IoT, cloud computing, artificial intelligence, machine learning, and other digital transformation technologies. I have written on topics such as encryption, cybersecurity, AI-based microvisualization, data processing, API management, digital transformation, graph analysis and more.
A Valuable Extension of Your Team
As a B2B technology marketing manager, you can leverage my writing skills as a reliable and valuable resource for when you don’t have the availablity with all of the essential projects you have on board. I will help you maintain the regular stream of engaging and informative content that is necessary for establishing your enterprise’s digital channels as trusted sources.
My B2B Technology Content Marketing Writing Services
Blog Posts
The blog page can be one of your enterprise’s most powerful marketing assets, solidifying brand awareness while improving the SEO of your website.
Landing Pages
As a lead generation tool, a properly desigened and written landing page will target your audience, provide the most relevant info and encourage them to contact you.
Website Copy
The content on your website pages that talk about your company, services, products, mission, etc., need to be persuasive, engaging and informative to make the right impact.
WhitePapers
When you use whitepapers to focus on products, services, ideas, current trends or the enterprise itself, you can be very influential in the purchasing process.
Case Studies
Prioritizing case studies in your marketing strategy can help establish credibility for your enterprise.
Social Media Copy
Strategic messaging on social media channels–critical avenues for promotion and distribution–can create a lasting connection with your target audience.
Ebooks
This lead generation tool can be used to highlight certain topics while serving as an essential B2B customer acquistion device.
Let’s Talk About B2B Technology Content!